Happy Birthday Choice Hotels, 8o is a big number. Choice Hotels recently revealed new logo designs for their four mid scale brands: Sleep Inn, Quality Inn, Clarion and MainStay Suites. All this was announced at Choice Hotel’s 65th annual convention. The logos are not dramatically different but they now have a fresh and modern look. The new logos were designed to reflect both the brand’s tradition as well as their potential.
“We never stop innovating at Choice, and the new brand identities embrace a modern look and feel without sacrificing the brand equity and rich history guests value today,” said Anne Smith, vice president, brand management, design and compliance, Choice Hotels. “The ‘By Choice Hotels’ endorsement on each logo received overwhelmingly positive feedback from consumers. And owners told us that the connection to our master brand is a value add for their business.”
Hotel owners will begin to change over to the new branding and guests can expect to see the changes over the next two to three years on the properties, all social media platforms, and websites.
- Quality Inn capitalizes on its 80 years of rich history and strong awareness by leveraging the recognizable “Q” and green that signals value, while modernizing for the future.
- Clarion used learnings from the new Clarion Pointe extension to design its revamped, kinetic logo, which signals its strong foothold in the focused service segment.
- Sleep Inn’s value proposition as a simply stylish, all new-construction brand translates seamlessly to a cursive logo and eclipsing moon against its signature purple background.
- MainStay’s updated blue logo — an ambigram of its M.S. initials — reimagines the brand promise of “live like home” and communicates calm and comfort, especially for extended-stay guests.
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