Jimmy Buffet’s Margaritaville is launching a new hotel brand. The Company which has been expanding in the Caribbean has announced plans for Compass by Margaritaville Hotels and Resorts. This brand will be an upscale Boutique brand. The First Compass hotel will be located off Anna Maria Island in the Gulf of Mexico. It will be a five-story building with 131 rooms on a 3 acre site. The Hotel brand will have a flexible design plan. The hotel design will be reflecting of the sounding area so each Compass Hotel will be designed in a different style. The brand wants to welcome guests with an open concept living lounge and a bright, airy atmosphere.